AI is showing up everywhere — and email marketing is no exception. Today’s email editors claim to save you time, improve quality, and even make decisions for you. Sounds great, right?
But here’s the catch: not all AI tools are created equal. Some help you draft content or adjust layouts, while others can actually understand how email design works — and help you build better email templates.
So let’s break it down. We’ll compare two of the biggest names in the game — BeeFree and Stripo — to see how their AI stacks up and which one gives you the most value.
AI in an email builder can take many forms. Some features help you write, others help you design, and a few can even guide your entire workflow. Here’s what to expect:
The best email HTML editors don’t just throw AI in for fun — they make sure it works throughout the whole email-building process.
BeeFree is a popular email editor free to start using. It’s great for quick emails or solo marketers. You get AI-powered suggestions for copy and layouts, and its drag-and-drop interface is easy to learn.
But when it comes to control over code, automation, or deep customization — BeeFree comes up short. It’s a fine tool for fast work, but may not scale with your needs.
Stripo is built for marketers who need more than a basic email template editor. It brings AI into every stage of the process — from writing and editing, to layout and logic.