Creating high-quality marketing emails shouldn’t feel like a tug-of-war between speed and control. But for many marketers, that’s exactly the issue. You either move quickly with a lightweight tool that limits customization, or you slow down inside a clunky platform that makes every tweak a task.
So, we tested two well-known platforms. One is polished and minimal — ideal for basic layouts and clean execution. The other is a powerhouse, built with real marketing teams in mind. It offers the flexibility to create pixel-perfect emails, the speed to reuse components easily, and the smart features that take care of the small stuff before they become problems.
Let’s break down what we found.
If your workflow involves building emails regularly, then you already know the time sink that comes from adjusting buttons, aligning sections, and fixing code after export. A fast-loading interface matters, but real efficiency comes from features like reusable blocks, preconfigured modules, and auto-formatting.
That’s where the second tool we tested stood out. Its structure is designed for fast execution without the loss of control. You can drag, drop, and adjust with ease, but also dive into HTML when you need precision. It feels fast, not just because the tool itself loads quickly, but because the entire experience is optimized for professional output.
The editor supports both visual and code-based workflows seamlessly. Switching from design view to HTML doesn’t break anything — it actually empowers you to make changes that stick.
Templates are only helpful if they’re flexible. The first platform had a clean library, but customizations were often limited unless you used external tools or added code manually. By contrast, the second editor offered full design control — right inside the interface.
You’re not stuck choosing between fast or functional. You can fine-tune padding, margins, fonts, and even embed custom AMP elements without additional software or workarounds. Whether you’re creating for Outlook or Gmail, mobile or desktop, you know your design will hold up. Responsive previews are built in, and changes reflect instantly.
For those working with email html editor features regularly, this tool offers a consistent, worry-free experience. No strange rendering surprises. No lost hours in troubleshooting. Just clean, stable output.
Marketing teams often work across brands, languages, and departments. The first tool we tested felt like it was built for solo freelancers — great for one-off emails, but not structured for collaboration.
The second tool? It’s built for teams. You can lock sections so others don’t accidentally edit branding, assign user roles, and even collaborate in real time. Multi-language support is also built into the email template editor, so you don’t have to recreate designs from scratch for each audience.
It doesn’t stop there. There's even support for dynamic content, UTM tagging, and smart elements that auto-update across all campaigns. These aren’t flashy extras — they’re core to how marketers work today. And the editor delivers without needing complex setup.
What good is a beautifully designed email if exporting it is a pain? The first editor handled basic HTML exports well but lacked deeper integrations. That means extra steps — uploading HTML manually, testing it in another tool, and dealing with formatting issues when sent through your ESP.
The second editor made exporting effortless. It supports more than 75 email service providers for direct export, ensures your email templates stay intact across platforms, and even offers validation for AMP-powered components.
It’s a workflow you can trust. And even on the email editor free plan, you get access to powerful export features that simplify your handoff to the ESP — without touching the code.