Introduction: Why Product Marketers Rely on Email

Email is the lifeline of modern product marketing. It’s how companies announce new features, nurture leads, and keep customers engaged. Unlike social media, email lands directly in a customer’s inbox—making it one of the most personal and high-performing marketing channels. Product marketers know this, but they also know the challenge: email design and execution take time. That’s where Stripo changes the game.

The Struggles of Product-Focused Email Marketing

Product marketers are often balancing multiple responsibilities—coordinating with sales, supporting launches, and crafting messaging. But creating polished emails can quickly become overwhelming. Without the right tool, it usually means waiting on design teams, hiring developers, or juggling multiple platforms. This slows down campaigns, delays launches, and makes it harder to respond to market opportunities. Stripo was designed to remove those obstacles.

Stripo as a Productivity Booster

One of the biggest advantages of Stripo is how much time it saves. Product marketers don’t need to start from scratch with every campaign. Instead, they can use Stripo’s 1,450+ ready-to-customize templates or build modular systems to reuse layouts. This can cut production time by more than half, leaving marketers free to focus on messaging, positioning, and results.

Ease of Use: Drag-and-Drop Meets HTML Freedom

Not every product marketer is a designer, and not every designer is available on short notice. Stripo’s drag-and-drop editor makes it possible to assemble professional-looking emails in minutes. Simply move blocks—like product cards, buttons, or banners—into place. For teams that want more control, Stripo also supports custom HTML. This dual approach ensures emails are both quick to build and highly flexible.

Stripo for Product Launches and Updates

Launching a new product or feature is a high-stakes moment. Stripo gives marketers tools to design sequences that capture attention before, during, and after a launch. Countdown timers can build anticipation, while interactive product carousels show off new items. Post-launch, feedback forms embedded directly in the email can collect customer reactions. These features help marketers deliver campaigns that don’t just inform but also excite.

Making Personalization Easy for Every Marketer

Today’s customers expect messages that feel relevant to them. With Stripo, product marketers can create personalized templates that adapt to user data from their CRM or ESP. This means showing specific product recommendations, using the recipient’s name, or even tailoring CTAs by location. By combining personalization with segmentation, Stripo helps product marketers move beyond one-size-fits-all messaging and drive stronger engagement.

Teamwork Simplified with Built-In Collaboration

Product marketers rarely work alone. They coordinate with product managers, copywriters, and designers. Stripo makes this collaboration smooth with features like team comments, role-based access, and approval workflows. Instead of endless email threads, feedback happens directly inside the platform. This reduces delays and ensures everyone’s on the same page before a campaign goes live.

Connecting with CRMs and ESPs Effortlessly

Even the best-designed email won’t deliver results if it’s stuck in the wrong place. That’s why Stripo integrates with more than 75 ESPs and CRMs, from Mailchimp to Salesforce. Marketers can design in Stripo, then export to their sending platform in a single click. No messy copy-pasting, no broken code—just a smooth workflow from design to delivery.

Smarter Testing and Campaign Adjustments

Successful product marketing depends on testing. Stripo makes it easy to create multiple versions of an email—changing subject lines, CTAs, or layouts—to see what performs best. Since modules can be duplicated and adjusted in minutes, A/B testing is simple and fast. Once results are in, marketers can use the winning design to refine future campaigns.