Brand managers play a vital role in shaping the identity of a brand across various marketing channels, and email is no exception. Every communication that goes out must stay true to the brand’s voice, colors, and design. However, achieving this consistency while maintaining efficiency in the email production process can be a tough challenge. That's where Stripo steps in.
Stripo isn’t just another email design tool; it’s a comprehensive platform designed specifically for brand managers who need to maintain brand consistency, collaborate with their teams, and produce high-quality emails quickly. From locking in brand guidelines to speeding up approval workflows, Stripo helps brand managers handle the complexities of email marketing without losing sight of their brand’s integrity.
For brand managers, the challenge lies in ensuring that every email sent, whether promotional, transactional, or informational, reflects the brand's values and visual identity. Emails often pass through multiple hands: designers create the layout, copywriters craft the messaging, and developers ensure everything works as intended. Without a unified system, these emails can end up off-brand, undermining the brand’s consistency and customer perception.
Stripo solves this issue by offering a platform that standardizes email design. With Stripo, brand managers can ensure that each email, regardless of who is creating it, adheres to pre-set brand guidelines. By eliminating the risk of inconsistency, Stripo allows teams to focus more on creative tasks and less on checking whether every email aligns with the brand’s identity.
A significant part of Stripo’s value for brand managers is its design system that provides complete control over brand consistency. With Stripo, brand managers can create global styles for things like fonts, colors, logos, and button designs. These brand settings are then applied automatically across all email templates, meaning the team doesn’t have to manually adjust these elements every time they create an email.
This streamlined system ensures that every email—whether it’s a weekly newsletter or a flash sale campaign—looks consistent. Stripo takes the guesswork out of design by locking in the key brand elements, so team members simply have to focus on content and layout without worrying about straying from the brand guidelines. This level of control over the design process makes it easy for brand managers to protect their brand’s identity at scale.
Time is one of the most precious resources for brand managers, and Stripo understands the pressure to work quickly without sacrificing quality. One of the key features that helps Stripo users save time is modular email design.
With Stripo, email creators can build and save modular components—such as pre-designed headers, product showcase blocks, call-to-action buttons, and footers. These reusable blocks allow team members to quickly drag and drop elements into new email campaigns, ensuring consistency across multiple campaigns and reducing the need for time-consuming design work.
Stripo’s modular approach doesn’t just save time; it also makes it easier to maintain the brand’s visual identity. By using pre-approved modules, brand managers can rest assured that all elements stay on-brand without requiring constant supervision.
Brand managers often face the task of coordinating different teams to ensure smooth workflows. Stripo takes collaboration to the next level by providing an intuitive system that enables real-time collaboration.
With Stripo, team members can leave feedback directly within the email editor. Whether it’s a designer needing approval for a new layout or a marketer asking about content changes, the commenting feature allows teams to stay aligned and avoid unnecessary back-and-forth emails.